Your frontline employees play a key role in the success of your retail business. Sales associates are often the first live point of contact customers have with your brand when they enter your store. They can influence the customer’s mood, shape their perception and ultimately influence the customer’s purchasing decision.
Because of this, you need to ensure that your business partners bring their A-game every step of the way.
Here are 7 tips on how to do it
1. Build a culture that paves the way for peak performance
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If your sales team is not performing at its most optimal level, one of the first things you should do is assess your work environment. Are you fostering a culture of high performance or complacency? Do your team members motivate each other or are they apathetic about the company’s goals?
Take an honest look at your store’s work environment and take the necessary steps to improve.
A good way to foster a culture where people motivate each other is to encourage mutual recognition, for example. Encourage your employees to highlight the great things their colleagues are doing. If possible, use employee appreciation software such as 15 Five , Fame nebo Preciate to make it easy for them.
Another proven way to cultivate a culture of excellence is to hire A-players to begin with. Research shows that the presence of top players can motivate the rest of the group to improve their game.
Podle the Harvard Business Review :
On average, department-level output increases by 54% after a star arrives. A significant part of the star effect is indirect: after how to be a football coach, prepare for a marathon, and run a business at the same time removing the star’s direct contribution, department-level output still increases by 48%.
Takeaway? Work culture plays cmo email list an important role in performance. While there are many strategies you can implement to improve your team’s work (discussed below), remember.