What is in-store traffic?
Traffic is the number of people who visit a store in a given period. This key performance indicator of a physical store can be measur on a daily, weekly, or monthly basis. The more traffic to your site, the more likely it is to lead to that covet sesame: the local purchase. That’s why this recurring presence is often the first point to evaluate when measuring the effectiveness of your communications or any other initiative aim at driving traffic. Therefore, such as promotions special on-site events or improving the customer experience.
How do you measure traffic to your store?
The flow of people through the store can be measur with different tools. Most of the time a people counter is install (laser plac in the portals, calculation of the number of door openings, etc.) Most of the time, retailers can find this data in their cash register software.
How do you measure the impact of marketing campaigns on store traffic?
There are several ways, more or less complex, to measure the impact of your actions. You can, for example, use a promotional code dicat to each of them. The sms services number of times the promotional code is us represents the number of conversions attribut to the corresponding action. This will allow you to calculate the conversion rate for each of your campaigns.
You can also broaden your scope to include assisted conversions. Therefore, which are each sale made by a customer reached by your campaign.
Therefore, a message with an SMS the marketing channel that emits less incentive like “Show me at checkout and get 20% more” can be useful as a measurement tool. Simply count the number of items sold with this promotion to calculate the return on investment of your operation.
By keeping an eye on the comings and goings of your customers, you can adapt your strategy loan data in real time to reach your sales and profitability goals.