It would seem like a trivial piece of advice, but it is the quality of the content that many authors of expert blogs neglect. Meanwhile, the peculiarity of expert content is a deep dive into the topic and the use of reliable sources of information. Factual errors, the use of unverified data, problems with grammar and spelling – and trust in you as an expert will be irretrievably lost.
How to Create and Work on content quality
Blogs with useful but publicly available information in a standard presentation will not attract subscribers either. It is clear that if you norway phone number list decide to talk about some current problem, then with a high degree of probability, specialized media and other experts will also pay attention to it. And, therefore, you need to do it in such a way that they want to read you.
Post new content regularly
Irregularly updating your blog undermines trust. Subscribers may get the impression that you work sporadically. And if a reader sees that the last blog post was published a couple of months ago, they will predictably start looking for another option.
Regular publications , on the other hand, demonstrate that you are serious about your business and are truly committed to providing your subscribers with the most useful information. When readers know the approximate frequency of new publications, they begin to expect them and return to your blog again and again.
More” socorro valle
Diversify your content
“Expert expertise” can get boring: even a highly specialized. Therefore, blog has room for variety, and this applies to both formats and the content itself. Expert content should evoke an emotional response , and not just be useful. Of course, frist database filling an expert blog with lifestyle content is not worth it. But it won’t hurt to periodically talk about life. Therefore, situations through the prism of your expertise or to reveal the “inner workings” of the profession.
Another common mistake is using only one format . A distinctive feature of many expert blogs is identical text structure regardless of the topic. Therefore, which over time begins to bore readers.