And here some confusion may arise. Many novice marketers associate digital marketing exclusively with online channels of promotion and sales. In fact, this is a mistake. Digital marketing is advertising on television and radio, SMS mailings and even billboard marketing. That is, Internet marketing and digital marketing are different concepts, although they often intersect. Look! We’ll tell you what digital marketing is, using an example: according to the results of the Think with Google marketing study, thee Commerce sphere in the world grew by 30% in 2021 alone.
Online content is becoming more accessible every year.
And consumers are increasingly studying mexico phone number library information about a product, service or brand online before purchasing or ordering something. The company’s presence in the digital environment and active promotion here is the key to attracting a new audience and increasing its loyalty. In addition, digital marketing, unlike traditional marketing, makes it possible to collect and analyze data on the results of promotion in order to adjust the marketing strategy, increasing its effectiveness. History of digital marketing What is digital marketing? Today we can see how a new direction in marketing has emerged, grown and gradually reached the top positions in sales over the past 20 years.
The term “digital marketing” first appeared in the 90s of the 20th century.
Moreover, it appeared even before Google appeared! We present to your attention the history of digital marketing in dates. History of digital marketing The digital era began with the advent of the Internet and the development of the Web 1.0 platform, which allowed users to find the information they needed, but did not allow them to share it. The possibilities of the World Wide Web for advertising promotion were first discussed in 1994 after the advent of interactive banners. The launch of Yahoo in 1994 caused a massive shift in the digital marketing space as companies began optimizing their 5 trik agar konsumen mau login menggunakan jaringan wifi anda websites to improve their search engine rankings.
The internet then saw the birth of several more search engines,
With Google now the most popular. 2006 saw buy lead the first big traffic spike in the digital marketing world, with search engines growing to an estimated 6.4 billion searches in a single month. Then came Web 2.0, where people became more active participants in online interactions. As a result, the volume of information flows, including the channels used by digital marketers, increased exponentially. Social networks began to emerge. MySpace was the first, soon followed by Facebook. Many companies realized that these sites opened up new opportunities for promoting products and brands.