How AI is helping video marketers move with the pace of culture

First, today’s viewers consume content anywhere, anytime, in any format, and across all screens. Just look at YouTube, where people interact with their favorite creators, enjoy deep and varied content, and explore their personal interests and passions.

On this platform, the streaming boom has met with the Shorts boom . Specifically, YouTube has 150 million connected television (CTV) viewers in the United States and gets 50 billion views on Shorts daily.

Second, video content creation has become mobile, engagement-based, and format-agnostic. While fans used to interact with videos by liking them or subscribing to channels, they can now easily create content using their mobile phones and upload their own take on popular trends. This means the creator universe is growing daily.

These changes present marketers with new opportunities to tell fresh stories and connect with audiences in innovative ways. But they will need the right tools and strategy.

Fortunately, the AI ​​revolution is in full swing. This tool allows you to combine your thinking and creativity with the depth, breadth, and magic of Google’s AI-powered advertising solutions on YouTube.

Below, we’ll detail three ways you can leverage Google’s AI to boost your video marketing.

People’s viewing habits can be complex, but reaching them on YouTube doesn’t have to be. Google AI already powers much of what people love about the platform, from showing content they’ll like in their home feed to supporting accessibility features. It also powers the advertising solutions that help you run your business.To take advantage of these solutions, start with have you ever wondered creative assets that tell a unique story about your brand. Then, think about your marketing goal: is it to generate awareness or knowledge, drive consideration, call to action, or all three? Video campaigns powered by Google AI can deploy your ads by custom-mixing YouTube formats and screens, determining your unique mix based on your input and business goals. To do this, it analyzes a variety of signals, such as how many ads viewers have watched, how they typically engage with them, and the time of day they do so.

If your goal is to generate brand awareness, opt for video reach campaigns , which use Google AI to help you find as many people as possible in belize lists your ideal audience for the lowest possible price. These types of campaigns require less time and guesswork, leading to better results for your brand.

Research shows that AI-powered video reach campaign combinations delivered an average ROA of 271% or 3.7x higher than manually optimized campaigns.

Once people discover your brand, they’ll spend time researching it. Google AI can help drive results during consideration, a phase that’s more important and far less predictable than ever.

And take action at different speeds and in different ways, the decision to purchase can be made at any time.

Recent research from Kantar shows that 40% of consumers are in the consideration phase. They also take their time making purchases: 77% of those who made a decision took up to 6 months to do so.

What does this mean for marketers? While search remains central to your performance strategy, it’s essential to reach people in new ways to encourage them to buy. That’s where video comes in.

According to a survey conducted by Talk Shoppe, viewers say YouTube is the number one platform when researching a product or brand, or making a purchasing decision.

That means you’ll want to pay attention to new ways you can find your audience and generate brand love or drive action on the platform.

Video display campaigns and demand generation are the latest AI- powered advertising formats that can help you unlock your next stage of performance and growth.