What are my final recommendations regarding digital competency analysis?
Don’t let deadline pressure prevent you from doing a good competitive analysis.
There are many tools to
Do these analyses, both paid and free. The important thing is that you can organize the information you extract to turn it into actionable information.
Always classify what you extract into two broad categories: informational or transactional content or data. Not everything is useful for selling, so it is always important to understand what it is in order to make your mint database brand’s relevance visible and what directly impacts the cash register.
Take the time to analyze your competition, but don’t overdo it. A digital analysis can be endless, but that’s not what we want. Extract insights from each channel: website, advertising, social media, UX benchmarking, and communication.
Always talk to those involved in the project
This will help you understand what you need to analyze in that project.
Don’t start a competitor analysis if you don’t have clear objectives for your analysis. Believe me, it will help you stay focused and come up with a solid resource.
And finally, remember that we are not experts in what our up to 5w1h examples are shared, and you can know what customers does. We probably never will be, but we do have the ability and the tools to understand enough to be able to work to impact what the project needs in conjunction with what the users are looking for.
Types of attractive landing pages to capture leads
Learn about the different types of landing pages optimized to fans data convert visitors into leads. Learn how to design them effectively with some examples…
Landing pages are marketing’s secret weapon, designed specifically to captivate visitors and convert them into potential customers. Because they are so popular and effective, they come in different types, each adapted to meet specific objectives, such as capturing leads, the action we will focus on in this blog.