In the nearly three years since the MeetEdgar blog went live, they’ve published over 250 posts, written over 300,000 words, sourced hundreds of .gifs, and used their own tools to share their content 2,600 times to over 70,000 fans on social media.
After all that work
It seems silly to only share a post once. No one crumples up an oil painting and tosses it in the trash after seeing it once — and the same goes for your content.
You’ve created an “art gallery” of your posts. Resharing content just lets your audience know what you’ve got on display. Even if hundreds or thousands of people have seen it all before, there’s always someone new to your content.
In the ever-changing social media landscape, building a solid foundation of evergreen content that can be shared and reshared should be a key part of your social media strategy.
But wait… aren’t we supposed to be writing fresh content?
Yes! One of the biggest misconceptions about resharing is that it’s france telegram data a spam tactic. This isn’t true — as long as you reshare responsibly. We’ll explain how to do that in a moment.
Resharing actually
Does double duty for brands. Not only does it get the content how to be a football coach, prepare for a marathon, and run a business at the same time you spent your precious time creating in front of more eyeballs (and at optimal times, if you want to get fancy), it also frees you up to have more authentic, real-time social interactions that drive people to your s cz lists ite from social media — because you have content that’s out there no matter what.
Did we mention that resharing is good for SEO? Readers of the Moz blog know that the more people engage with a post, the better your blog or site looks to search engines. And that’s just one side of the overall SEO boost (and traffic boost!) that resharers can see.