Ubusazi ukuba i-78% yabathengi ikholelwa ukuba imibutho ebonelela ngomxholo wesiko inokuthenjwa ngakumbi kunaleyo ingayenziyo? Olu luhlu lugxininisa ifuthe elinzulu lomxholo wentengiso ekumiseleni igunya ukuSeka iGunya leShishini leshishini kunye nokukhuthaza ukuthembana. Ngexesha apho ulwazi luninzi kodwa ubuchwephesha bunqongophele, ukubeka uphawu lwakho njengenkokeli yengcinga ngokuthengisa umxholo akuloncedo kuphela-kubalulekile.
Ukuthengiswa komxholo kudlula intengiso yemveli ngokwakha uqhagamshelo ngokusebenzisa ulwazi oluxabisekileyo kunye neengcebiso ezisebenzayo, ezithi zikhulise ukuthembeka kunye nokunyaniseka. Ngokuzisa umxholo onxibelelana ukuSeka iGunya leShishini ngokunzulu nabaphulaphuli bakho, awuphuculi nje ukubonakala kwebhrendi yakho kodwa ukwaxhobisa abathengi ukuba benze izigqibo ezizizo, uphembelela ngempumelelo indlela yabo yokuthenga. Makhe siphonononge ukuba ukuphumeza isicwangciso esiluqilima sentengiso yomxholo kunokuguqula njani ibhrendi yakho ibe yinkokeli ebekekileyo kushishino, intsingiselo yemalike ekhokelayo kunye nokuthenjwa kwabathengi.
Undoqo weGunya loPhando
Igunya lokuthengisa alikho malunga nokubakho nje kwimarike; imele umanyano lwentembeko, intembeko, kunye nobuchule njengoko kubonwa ngabaphulaphuli bakho. Olu luvo luhlakulelwa ngokuhamba kwexesha ngonxibelelwano olungaguqukiyo kunye nolwenyani kunye nebhrendi yakho kumaqonga ahlukeneyo. Xa abathengi beqaphela uphawu njengenani eligunyazisiweyo kwishishini elithile, liphakamisa kakhulu isimo sophawu ngaphaya komnikezeli weempahla okanye iinkonzo kumcebisi othembekileyo kunye nenkokeli yoshishino.
Iingenelo zokumisela elo gunya zinzulu yaye zihlala ixesha elide. Njengenkokeli eyaziwayo kwintsimi yakho, ibhrendi yakho yonwabela ukuthembeka kwabathengi okwandisiweyo, njengoko abathengi bethanda ukunamathela kwiibrendi abazijonga njengezithembekileyo kwaye zinegunya. Oku kunyaniseka kuhlala kuguqulela ekuthetheleleni, apho abathengi abonelisekileyo baba ngabaxhasi belizwi lophawu lwakho, bandise ukufikelela kunye nempembelelo ngokuthetha ngomlomo kunye nokukhulisa idijithali. Ngaphaya koko, igunya lophawu linokusebenza njengesithintelo esikhuselayo ngexesha lokuguquguquka kweemarike okanye uqhushululu olukhuphisanayo, ukugcina ukuthenjwa kwabathengi kunye nokuzinza kweshishini xa kuvela imingeni.
Ngokufezekisa kunye nokugcina igunya lebhrendi
Amashishini awaboni nje ukunyuka kweentengiso kwangoko kodwa akhusela isiseko sokukhula okuzinzileyo kunye nempumelelo ukuSeka iGunya leShishini kwishishini labo. Olu ncedo lucwangcisiweyo lubavumela ukuba benze izinto ezintsha ngokuzithemba, bandise isabelo semarike, kwaye baqhubeke nokuhlangabezana neemfuno eziguqukayo zabathengi babo ngesiqinisekiso sokuba baqondwa kwaye bahlonitshwa iinkokeli kwindawo yabo.
Ukuthengiswa koMxholo: Ilitye elingundoqo loGunyaziso loKwakha uphawu
I-70% ephazamisayo yabathengisi ngoku batyala imali kwintengiso yomxholo , ebonisa indima ebalulekileyo kwizicwangciso zoshishino zanamhlanje (Umthombo: Iziko lokuthengisa umxholo). Isicwangciso asikho nje ngokudala kunye nokwabelana ngomxholo; imalunga nokuseka uphawu lwakho njengenkokeli kushishino lwakho. Ukuthengiswa komxholo kugxile ekwenziweni komxholo oxabisekileyo, ofanelekileyo, kunye nohambelanayo ojongana neemfuno kunye nomdla wabaphulaphuli ojolise kubo, ukubeka ngokufanelekileyo uphawu lwakho njengegunya elithembekileyo.
Ngokubonelela rhoqo umxholo okumgangatho ophezulu osombulula iingxaki kunye nokunika ukuqonda, uphawu lwakho lwakha ukuthembana nabathengi. Le trust isisiseko segunya lophawu. Umzekelo, ngokutsho kweHubSpot, amashishini abeka phambili iinzame zokubhloga anamathuba ali-13 ngaphezulu uluhlu lwabasebenzisi bedatha yetelegram okubona i-ROI entle. Ukungaguquguquki kwixabiso lomxholo wakho kunye nokulungelelaniswa ne-ethos yophawu lwakho kukhulisa ukuthembeka kwakho, kukhuthaza abathengi ukuba babuye kwaye babelane ngomxholo wakho, ngaloo ndlela bandisa impembelelo yakho kunye nokuqinisa isikhundla sakho njengenkokeli yeshishini.
Ukuthengisa umxholo osebenzayo akubandakanyeki kwaye ugcine abaphulaphuli bakho kuphela kodwa uguqula uphawu lwakho lube ngumthombo wokuya kumthombo ngaphakathi kwe-niche yakho. Ngoko ke, ukukhuthaza ukuthembeka kunye nokuqhuba izenzo ezinenzuzo.
Ukusekwa kobuNkokeli beeNgcinga ngokusebenzisa isiqulatho soBuchule
Ukusekwa kobuNkokeli beeNgcinga ngokusebenzisa isiqulatho soBuchuleIngaba uphawu luba yinkokeli yengcinga eyaziwayo njani? Ngokuhambisa umxholo ongazisi kuphela kodwa ukhuthaza kwaye ukhokele incoko yoshishino. Ukuthengiswa komxholo wobuchule kuvumela iibrendi ukuba zizibonakalise njengeengcaphephe ngokunikezela ngemibono eyodwa kunye nohlalutyo olunzulu oluhamba ngaphaya kolwazi oluqhelekileyo.
Iinkokeli zengcinga eziphumeleleyo zabelana ngeembono zokucinga phambili kunye neendlela zeshishini ezifika ngexesha eliphakamisa iprofayile yebhrendi yabo ngaphezulu kwabo bakhuphisana nabo. Umzekelo, iindlela ezizezinye zebeehiiv: yandisa intengiso yakho ye-imeyile iibrendi ezisoloko zivelisa amaphepha amhlophe anengqiqo okanye uhlalutyo oluneenkcukacha lweshishini zihlala zithathwa njengamanani abasemagunyeni. Ngokutsho kophando lwe-LinkedIn, i-58% yabenzi bezigqibo bakhetha ishishini ngokusekelwe kwiingcinga zabo zobunkokeli bengcinga, begxininisa umda wokukhuphisana ofunyenwe ngomxholo ogunyazisiweyo.
Ngaphezu koko, ngokuba ngowokuqala ukuxoxa ngeendlela ezivelayo kunye nokutshintsha koshishino olunokwenzeka. Ngoko ke, uphawu lunokuqinisa isidima salo njengenkokeli, kungekhona nje umlandeli. Ukwabelana ngolu lwazi ngamanqaku amafutshane, anyanzelisayo kunye neewebinars ezisebenzisanayo azipheleli nje ekutsaleni umdla kodwa zibandakanya abaphulaphuli bakho, zikhuthaza unxibelelwano olunzulu kunye nokuseka uphawu lwakho njengomthombo wolwazi oluxabisekileyo lweshishini.
Ukunyaniseka: Intliziyo yokuThemba iSakhiwo
Kwihlabathi lokuthengisa umxholo, ukunyaniseka akuyonto nje ethethwayo; lilitye lembombo lokwakha ukuthembana kunye ukuSeka iGunya leShishini nokuthembeka kubaphulaphuli bakho. Abathengi namhlanje baqonda ngakumbi kunangaphambili; bafuna iimpawu ezinyanisekileyo nezicacileyo kunxibelelwano lwabo.
Ukuthengisa umxholo wokwenyani kuthetha ukudala imiyalezo eyinyani kumaxabiso kunye nomsebenzi webhrendi yakho. Ibandakanya ukwabelana ngebali lokwenyani lophawu lwakho, imiceli mngeni, impumelelo, kunye nezifundo idatha yase-usa ezifundiweyo ngendlela ehambelana nabaphulaphuli bakho. Le ndlela yokwenyani inceda ukwakha ubudlelwane obuluqilima, obusekwe ekuthembekeni kunye nabathengi bakho, njengoko beziva beqhagamshelwe kuphawu lwakho kwinqanaba elinzulu.
Ngaphezu koko
Ukungafihli kumxholo wakho kuqinisekisa abathengi ukuba banokuluthemba uphawu lwakho. Xa uxoxa ngokuphandle ngeempawu zemveliso yakho, imvelaphi yemathiriyeli yakho, okanye iinqobo zokuziphatha zekhonkco lakho lokubonelela, ukuSeka iGunya leShishini womeleza ukuthembeka kwebrendi yakho. Umzekelo, ingxelo yakwaNielsen ibonisa ukuba i-73% yabathengi banokuthemba iibrendi ezicacileyo malunga nezenzo zabo. Ngoko ke, Le trust ixabiseke kakhulu, kuba ayikhuthazi ukunyaniseka kuphela kodwa ikwakhuthaza abathengi ukuba bathethelele uphawu lwakho kwabanye, bandise ukufikelela kwakho kunye nefuthe ngokwasemzimbeni.
Ngokwenyani, ngokubethelela ubunyani kwisicwangciso sakho sokuthengisa umxholo, awuphuculi ukuthembeka kwebrendi yakho kuphela kodwa ukhulisa unxibelelwano lweemvakalelo nabaphulaphuli bakho, uvula indlela yobudlelwane obuhlala buhleli kunye nokukhula kweshishini okuzinzileyo.
Indima ebalulekileyo ye-SEO kwiNtengiso yoMxholo
I-SEO ibalulekile kwintengiso yomxholo, iphucula kakhulu ukubonakala komxholo kunye nokufikelela. Ngokudibanisa i-SEO, umxholo wakho ufumaneka ngakumbi, uqinisekisa ukuba ufikelela kubaphulaphuli ekujoliswe kubo ngokufanelekileyo.