For his part, Doppler Partners Manager , Ennio Castillo , explained how to use Email Campaigns to promote products or services and boost your sales before, during and after the Hot Sale.
He said that the users’ willingness to buy during this time is reflected in the statistics email data left by each edition of the Hot Sale . Therefore, he began his presentation by giving some data on previous editions.
He then continued giving tips for implementing
Email Marketing on this date, the following were some of the most relevant:
People prefer to be contacted with promotions via email rather than social media.
Email provides a higher ROI compared to traditional media.
Most people search for promotions through their smartphones .
Two fundamental elements for successful Email Campaigns are: maximum personalization and content testing .
Scheduling your actions is essential to prepare in advance.
Choose the appropriate type of Email Campaign and define the timing (best time for sending and frequency).
Design the piece keeping in mind the objective of each Campaign .
The Subject must be concise , pay attention to the number of characters, which must be a maximum of 50.
Make your campaigns go viral by combining them with social networks .
Measure the results of your shipments to optimize your actions.
Here you have the complete presentation with all the secrets that the experts gave you, all that’s left is for you to put your new knowledge into practice to get the best results. Create your free account on Doppler and use the new customizable HTML templates that we have designed for this special date. Send your offers with attractive designs!
What did you think?
We hope you enjoyed this great training, did you find the experts’ tips useful? If you have any snbd host questions, feel free to ask them in the comments section.
The Hot Sale Marketing Day was not only full of tips and strategies, it also included gifts for attendees. Find out if you are one of the winners of the Promotional Codes to access 1,500 free credits at Doppler .
Ivan Castro
Jose Luis Garcia
David Herrera
If you want to continue acquiring knowledge that will help you optimiz what is dns? how to set up domain name servers? e your marketing strategy, join Doppler Academy , our free online training academy . You can now register for the next Webinar! See you soon.