The landscape of web marketing tools to improve sites and e-commerce is wide and varied. Some tools can be intuitive to use, while others require experience in the marketing and communication sector or computer knowledge.
Among the most difficult tools to understand and implement are SEO and SEM marketing plans .
What strategies are we talking about and how do they differ from each other?
Is one better than the other?
What is ideal, based on your site’s goals?
We will answer these and other questions in this article.
Difference between SEO and SEM
Let’s start from the difference between phone number library SEO and SEM to be able to evaluate the best choice.
SEO ( Search Engine Optimization ) is the activity that aims to optimize the site for search engines . In essence, it involves implementing every action necessary to ensure that a website has the structure and content that is easy for search engines to index.
Difference between SEO and SEM
In simple terms, SEO is dedicated to the organic results of search engines with the final goal of making a web page appear among the first positions for terms and keywords (keywords) relevant and important to the site itself. If you want to delve deeper into the topic, this article covers it extensively.
5 best notification bar plugins for wordpress SEM has the exact same goal as SEO : to make the site appear in the first sponsored search results. The means it uses are, however, different. SEM activities make use of paid advertising (advertisements, banners, precisely those of Google Ads ).
SEM activity includes all the actions that lead to the choice of keywords on which to invest the planned budget.
Difference between SEO and SEM
As you can see in the screenshot, the search results that have the word “Ad” are paid results, i.e. following a SEM activity.
So, SEO or SEM strategy: which is the best for you?
The topic is vast and we can discuss it together, once we have visited your site and evaluated the specific case with analytical data, budget and pre-established objectives.
However, some things can be considered a priori, when choosing the most suitable strategy for the case.
First of all, the choice considers the budget available.
If this is limited, the idea of investing in paid ads probably does not fit into the company strategy.
Another consideration is the time horizon within which you expect to see results. If you are looking for visible results in a short time , the SEM strategy is more immediate to implement and make profitable.
With a SEM strategy you capture the attention of users by presenting them with a particularly obvious message at a glance and which they are interested in, based on their searches. SEM is based on rapid and direct promotion .
With an SEO strategy, however, for the same investment australia data we will immediately have a return on. Investment (ROI) that is not very evident, but which will grow over time, like an ascending parabola . It should also be clarified that the profitability of the SEM will cease once the advertising campaign is finished. That is, my earnings from that moment on will be similar to 0. While the profitability of the SEO strategy, once finished, will stop growing but will maintain a constant level even when the operations cease.