For example, we have such a representative of the target audience as the administrative director. This is what worries him first of all: what to pay.
attention to when choosing a management company for commercial premises of class.
vA and B+; what is the real cost of services provided by management companies.
The owner is interested
in what is more profitable: to close all services for managing commercial premises insourcing or outsourcing – and so on. By the way, the strategy also has a common list of questions for all segments, and it is the longest.
We also compiled a heat map of the limits of influence on the oman phone number data audience: from the .
coldest stage of “unconscious need” to the stage of “search for a management company”. For each stage, we provided an implementation scenario and indicated the necessary target action (study of cases, the situation within the company, etc.).
We recorded an important point – from the stage of the beginning .
of negotiations, the sphere of influence of Internet marketing ends. Analysis of competitors The market is quite large, so 10 digital channels of competitors were selected for analysis.
Having previously agreed on them with the client. The following data was assessed for the selected channels.
presence of external content marketing; presence of a newsletter and, if any, methods of collecting a database; presence of a blog and, if any, regularity and quality of publications; presence of social networks and, if any.
Distribution across channels
regularity and quality of publications; general positioning of the company. General conclusions on the current situation in the.
project The strong point of the project is the company’s experience in its field.
All problem areas are entirely or almost entirely within the influence.
of Internet marketing: technical errors on the website; errors in the UX and UI parts; errors in the content part; lack of a formed brand image. Development of a communications strategy Objectives of the communications strategy: to create an understanding in the the list of tasks is prioritized for project implementation market that O1 Standard is an independent company (see the chapters “Project Complexity” and “Request”); to attract new external clients. The 3P models were taken as a basis – People, Process, Physical Evidence. People: we bring living people – the company’s employees – to the forefront; we write materials on their behalf, show their expertise, and supplement any other materials with their quotes. Process: we pay attention to details, show the “kitchen”, explain the solutions.
Physical evidence: we form a sense of involvement in the target fans data audience’s problems, instill confidence that the premises will be outsourced to l