Google Trends is a Google analysis tool that allows you to investigate user search trends around the world. Through this tool you can find out which are the most searched keywords and the most popular topics in a given period of time.
In practice, it provides reports with measures of search volume , on a scale of 1 to 10. The data it acquires are anonymous and come directly from searches that users make on the various possible channels.
Here are some possible uses:
– Better understand the target audience : knowing the most searched email list keywords allows us to understand which topics are of interest to our audience (be it a website, a newspaper, a university group, etc.) and to adapt our message accordingly;
– Monitor campaign performance : using Google Trends, we can broaden the range of search terms useful for advertising campaigns (for example created with Google Ads ), thus obtaining an overview of current search trends to improve the campaigns themselves;
– Exploit niche opportunities : By identifying rising trends, we can identify niche opportunities to focus on and create valuable content for users.
Who can it be useful to?
As a tool that provides data, graphs and measurements, it is useful to anyone who wants to publish content supported by data .
In fact, citing data is important because it provides a basis of solid and verifiable information to support what is written.
Why is it important to cite data?
what does a successful healthcare marketing agency do? This helps to give credibility to the text and avoids the reader from doubting the veracity of the claims that are made. Furthermore, citing data allows the reader to verify the sources and to further explore the topic, if desired. Finally, citing sources is also a way to respect the work of others and to avoid plagiarism!
So Google trends is a useful tool in particular for:
– students (study projects, group work, classroom presentations);
– journalists, sociologists, essayists, bloggers (identify current trends, such as australia data information on political elections, epidemics or other events that have a global impact) ;
– marketers (content creators, copywriters and any other figure who intends to support the articles with data).