At first glance, contests do not provide any direct benefits to businesses. However, holding contests for online stores has many indirect advantages:
Increase in the customer base
The main goal hong kong phone number list of a contest in an online store is to increase the customer base of potential customers. Most often, one of the conditions of the contest is the publication of information about this contest on the participant’s personal page in a social network. This approach allows you to include in interaction with online stores an audience that has not previously known about this online store.
Increase in the number of contacts with the audience. Contests allow you to increase the number of contacts with online stores. In the long term, this will increase the likelihood of a purchase by contest participants.
Increase in the subscriber base of the online store
With the right approach to organizing a contest, an online store can count not only on an increase in the number of customers, but also on an increase in the subscriber base. The subscriber base is people who did not make a purchase, but left their contacts with the store. The subscriber base can become a valuable asset, since systematic interaction with it increases the number of purchases in the medium and long term, increases loyalty to the business.
4) Attracting new subscribers to the brand’s social networks. Contests are often organized in social networks. This approach allows you to increase the tom khachadore analista de datos de salesforce number of subscribers in the company’s social network. This is also work for the future, since the increase in the number of subscribers may not directly affect the growth of sales. However, over time, some of these subscribers may make a purchase in your online store.
5) Increasing the level of audience loyalty. A contest is an emotionally engaging event. Any involvement in one way or another increases a person’s loyalty and degree of trust in the company. Increasing loyalty can result in repeat sales saudi data and an increase in the average check.