Before you start measuring, you need to list the type of data that is a priority for your market and on which you will focus your analysis. To do this, try to think about the following:
Do I want to collect quantitative or qualitative information?
What do I want to focus on: Would I rather focus on products, innovations, research and development, or human resources?
Do I want to collect data on social media performance? Such as accurate mobile phone number list conversations, reactions to certain products and services, frequency and type of posts, community growth, among others.
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Benchmarking based on Social Media data
3. Identify sources of information
You already have your competitors and indicators, now it’s time to find out all the sources necessary for effective benchmarking.
Measuring share of voice
Consider that information may be produced by your competitors voluntarily or not. Therefore, beyond your competitors’ corporate website, try to explore and monitor the entire ecosystem of conversations : their blogs, Twitter accounts, YouTube, Facebook, LinkedIn, Instagram and other platforms.
Remember that social media scanning is not limited to those managed by competitors; add the social accounts of the most active employees of the competition to your radar. You should scan all conversations of users who talk about competitors.
It is important to be aware of the variety of
A sources on the Internet that can provide you with valuable information. There are more and more sites dedicated exclusively to receiving user ratings and reviews.
Information from external media
There are various online media such as national and inter from innovator to leader: paving the way for African women in mathematics national press, independent media or press specialising in topics related to your sector that talk about the competition. There are also influencers or brand ambassadors who interact with competitors. Keep a close eye on their reviews and opinions!
In turn, on websites dedicated to market research you will also find interesting snbd host reviews of your competitors. It doesn’t matter if they are paid publications, usually the extracts from the studies provide qualified information, data on industry leaders or even success stories of companies .
Another alternative is to look for presentations and documents shared on SlideShare or Scribd .
Social Media Performance
In addition to analyzing what users say about your competitors on social media, it is essential to investigate in depth the strategy that they themselves are carrying out on their Twitter, Facebook, Instagram, LinkedIn or YouTube profiles. How to do it? Well, by collecting indicators that allow you to have a general overview of their actions.