Humanizing the corporate brand
In a world where businesses are often perceived as cold and distant entities, humanizing your brand can make a huge […]
Lead generation
Lead generation
Lead generation
In the world of digital marketing
one of the biggest challenges is keeping leads active and engaged. At Inbound Tools, we face a monumental challenge: activating
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Frequently asked questions is
The most common questions about storytelling tend to focus on its meaning and how to apply it. To answer these questions, it
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Connect emotionally with the client
Emotional connection plays a key role in the sales process. Emotions weigh heavily on purchasing decisions , as consumers tend to opt for products
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Example of effective storytelling
A great example of storytelling can be found in the shoe brand TOMS. This company manages to connect with its audience by
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Define the value proposition
The value proposition becomes the heart of storytelling. Having a clear and attractive proposition not only improves the connection with the audience, but also
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convoluted can work against you
Brevity is key to capturing an audience’s attention. Direct, to-the-point stories allow the main message to stand out. A clear,
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make commercial proposals in a month?
Setting specific goals is essential to achieving success. Without clear objectives, it becomes difficult to measure progress. Having a well-defined direction allows
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How to tell effective stories to sell?
Storytelling is fundamental to the sales process . These narratives help connect with the customer in a deeper way . In addition, they
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Companies that make millions
It is disturbing to see how many companies do not have marketing teams. This lack impacts their growth and reduces
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How do you align your Marketing, Sales and Prescription teams?
Having people on the street is an increasingly expensive resource and more difficult to make efficient and justify. Therefore, it
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Why would a prescriber recommend you?
One of the biggest mistakes I have seen most in prescription strategies is the lack of empathy with the prescriber,