It is no news that B2B online marketing is becoming increasingly important for companies. Terms such as content marketing, lead generation and social media are no longer foreign to B2B companies. Looking back at the dmexco and looking ahead to 2014, this month we are already taking a look at tried and tested measures and emerging B2B online marketing trends.
The motto of this year’s dmexco,
“Turning Visions into Reality,” is trend-setting, also for B2B online communication. In future, it will be important to present content in a clear and exciting way.
Trends such as real-time advertising (RTA), an automate indonesia phone number list and technology-driven media business that goes hand in hand with real-time bidding (RTB), have already been hotly debate at many events and online.
The fact that this trend is already being implement on a large scale in the marketing of advertising space is shown by the announce cooperation between. Axel Springer Media Impact (ASMI) and Google.
But topics such as big data and thus
the issue of data security will also developing a content strategy become even more important in the future. In recent month, the major IT players such as IBM, Microsoft and Hewlett Packard have been evaluating the volumes of information on markets and products that are generate every day. This can support B2B marketers in their work, particularly in the area of market research.
The parallel use of desktop, mobile and
possibly TV (multiscreen), mobile optimization as well as tried and tested topics such as social media marketing, social media monitoring, performance kuwait data marketing and B2B targeting still need to be taken into account in strategic planning. New payment methods are also on the rise in B2B e-commerce.
In B2B content marketing, e-books
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