social media week rotterdam-roeland-dietvorst-2015
Roeland Dietvorst. Photo by Frank Hensen.
Comedian Julien could have been high for two days, so to speak, when he saw the numbers around his successful tweet! When people appreciate something you have posted, it feels like a reward for the brain, Dietvorst explains. A like or a retweet activates the happy button. You can become addicted to that. turkey phone number library That show of appreciation gives such a good feeling that you automatically start looking for more, more and more. The desire is awakened.
Social media is like alcohol and drugs?
The addictive aspect of social media was also picked up by the media, where a visual comparison was immediately added. For example, the Algemeen Dagblad started a story about Social Media Week with: ‘Social media have a similar effect on your brain as alcohol and drugs’. At Evers Staat Op it was formulated even more concisely in the title : ‘Social media are like alcohol and drugs’. Dietvorst: ‘A like on your profile or post gives a small activation to the pleasure centre in your brain and that is why you keep repeating that behaviour. That is why it can become compulsive.’
Dietvorst immediately realized through the comparison with alcohol and drugs: this is going to be an interesting week. According to the face of Neuro Labs, the text of the article is exaggeratedly worded. The Volkskrant quickly investigated what was true about the comparison. Conclusion: too simplistic and l search engine optimization united states america acking in nuance .
‘Social media harder to resist than cigarettes’
Yet Dietvorst is not going to let himself be sidelined. In a response to the newspaper and in his presentation during Social Media seo that can lead companies down Week, he cites a study by Hofmann (professor of Social and Economic Cognition at the University of Cologne), which will soon be published in the scientific journal Psychological Science : that study showed that test subjects found social media harder to resist than cigarettes and alcohol.