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Application of NFT in Digital Marketing

NFT (non-fungible token) is a non-fungible token. The prototypes of modern NFTs appeared almost a decade ago along with blockchain technology. But what is the point of this technology?

Imagine that you need to pay 100 rubles for malaysia phone number list a ride. You can take an ordinary hundred-ruble bill out of your wallet and pay with it. If you give the conductor two fifty-ruble bills, the conductor will also let you through. Because money is, to some extent, the same tokens, only interchangeable.

What is NFT?

What does “interchangeable” mean? This means that when disposing of this asset, only the value of the asset itself matters. One bill can easily be replaced by another.

What then does the term “non-fungibility” mean? Imagine that a collector needs to pay 100 rubles for a ride. But he only has one bill in his wallet – a collectible 100 rubles from the Sochi Olympics. Would a collector give up this banknote to pay for travel? Probably not.

Nominally, this is a hundred-ruble note, but for many people it may be much more valuable. Because such notes are rare and cannot be found in free circulation.

NFTs are completely non-interchangeable. This means that each NFT is unique, there is no other like it. Even if there are two identical images in the NFT format on the network, their code will be different.

If until 2021 this type of digital assets was perceived only as games for enthusiasts, today hundreds of teams of programmers and developers work in the NFT. suhail muhammad responsable de seguridad de la tecnología de la información field, and famous people, athletes and Hollywood stars issue their own tokens.

NFT has a number of features that distinguish this type of digital assets from others:

1) Non-interchangeability, which we discussed above . You can try to counterfeit an NFT object, but the original can be distinguished from a copy very easily. The code of the original NFT digital object cannot be counterfeited. Records of its creation, interaction with it, information about its resale are recorded in the nodes of the blockchain. Blockchain records cannot be changed to suit your needs. You can only create new records.

2) A statement of copyright for a specific object. The owner of the NFT can be identified by a special code. It is impossible to forge this code. If you are the owner of any object, no one else will be able to pass this object off as their own, since the information that you are the owner of the object is recorded in the blockchain.

NFT tokens have gained the greatest popularity in the field of art and creativity. Today, any author, musician, artist can create their own NFT for sale rich data on digital marketplaces. With the right approach, NFT turns into an effective tool for digital marketing and promoting your products on the Internet.

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