Macro conversions:
Macro conversions are crucial goals for a website. For B2B companies. A these include sales via their own website. A bookings for services or courses. What is consider “crucial” is different for each company. An important feature and macro conversions. A as oppos to micro conversions. A is that the defin action has been fully complet by the visitor. It is therefore not enough for the user to put something in the shopping cart or fill out forms without completing these processes.
The mistake of defining too many actions as macro conversions should not be made here. Basically. A the more decisive goals there are. A the less clear it is what the website wants to achieve. It is therefore advisable to limit yourself to a few macro conversions. This way. A the essential goals always remain in focus.
Benefits of Macro and Micro Conversions
Macro conversions are essentially primary business goals. Therefore. A the associat metrics (KPIs) are also suitable for carrying out the primary measurement of the success of the website or campaign. The conversion rate is the ratio of visitors to a website and conversions. It is one of the most important means of carrying out optimization and macro conversions measures on websites. Funnel analyses make it possible to analyze the paths to macro conversion using micro conversions. This determines at which points the visitors left the path and thus did not trigger a macro conversion. This gives B2B companies insights into possible optimization potential on their website or within the advertising campaign.
Conclusion
Always check what the ultimate goal is for your company and what goals there are on the way there. Web analytics today offer extensive opportunities to identify potential and optimization options. And B2B companies should definitely use them. This is the only way to always design the content of the website or the messages of advertising and macro conversions campaigns to suit the target group.
All texts are the property of the operator of this website and may not be reproduc. A modifi. A transmitt. A reus. A republish. A exploit or us in any other way for public or commercial purposes without prior written consent. Quotations and abstracts may be us provid the source is cit.