Having people on the street is an increasingly expensive resource and more difficult to make efficient and justify.
Therefore, it makes no sense for a prescription team not to benefit from a sales or marketing team and vice versa.
A good first step, in my experience, is to share objectives and participate
together in the design and updating of the strategy.
Beyond the functional KPIs of each team, their objective should be the same
recurring profitability and satisfaction around the B2B Customer Experience.
We can emphasize that a prescription team can also be evaluated with KPIs of brand awareness and relevance and the Sales team by resolution of Incidents and closed opportunities, but let us not make the mistake of evaluating them by the number of visits or catalogs delivered.
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Question 8: How do you manage transparency?
A B2B relationship, and especially an industrial one
is built over time on transparency and efficiency.
All of this can be broken very quickly from the market.
When a company decides to broaden its relational
spectrum and enter into its B2B customer relationships, there will always be friction.
Allowing the customer to participate in the Strategy and, above all,
allowing the benefit of the Strategy to pass through them will be important aspects, but not sufficient.
For me, the first step in transparency is croatia phone number library always to set an example. That is, to follow clear rules. The established criteria must never be ignored.
Proactively generating visibility and sharing information will also create an environment of trust over time.
For example, if the prescription strategy chosen to boost B2B sales involves capturing digital leads from prescribers through an Inbound Marketing campaign, for example, the lead assignment criteria must be very clear and communicated in advance.
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Question 9: Do you have a specific B2B content and channels strategy for Prescription?
Getting on the radar of any B2B player today involves chatbots for lead generation increase customer engagement omnichannel. Especially in the initial discovery and consideration phases , where I reflect my particular Vision on the Experience that the Prescriber wants to feel.
Doing it without a specific B2B Marketing strategy or approach adapted to the prescription based on their search intentions, problems or language will make it very complicated.
This implies at least an adapted value slovakia business directory proposition (we already talked about this above) but also with brand storytelling and above all a content strategy different from that of the direct client and adapted to the needs and reality of the prescriber.
Adapting channels and formats is also essential. Note the importance that engineers, who are important prescribers, give to these channels and formats in a specific study for engineers.