Itekhnoloji ye-AI iguqula indlela amashishini ajongana ngayo nentengiso, ibenza bakwazi ukuhlengahlengisa imisebenzi, baphucule amava abathengi, kwaye baqhube iziphumo ezingcono. Ukusuka ekwenzeni unxibelelwano lwabathengi ukuya ekuphuculeni amaphulo entengiso. Ngoko ke, i-AI ibonelela ngentaphane yeenzuzo ezinokonyusa kakhulu iinzame zokuthengisa. Ngokwengxelo yeBusiness Insider, i-52% yabathengisi ngoku basebenzisa i-AI ukuphucula izicwangciso zabo zokuthengisa idijithali. Ngoko ke, begxininisa impembelelo yokuguqulwa kwe-AI kwishishini.
Ukudityaniswa kwe-AI kwintengiso yedijithali kuvumela amashishini ukuba asebenzise inani elikhulu ledatha ukuze afumane ulwazi olunzulu ngokuziphatha kwabathengi, aqikelele iintsingiselo, kwaye enze izigqibo eziqhutywa yidatha. Ngokuzenzekelayo imisebenzi ephindaphindayo kunye nokubonelela ngohlalutyo oluphambili. Ngoko ke, i-AI ixhobisa abathengisi ukuba bagxininise kwiinkalo zokuyila kunye nezicwangciso, ekugqibeleni zikhokelela kumaphulo asebenzayo kunye ne-ROI ephuculweyo. AI kwiNtengiso yeDijithali Oku kukhula kwamkelwa kwe-AI kuqaqambisa indima yayo ebalulekileyo ekubumbeni ikamva lentengiso, kuyenza ibe licandelo elibalulekileyo kumashishini ajolise ukuhlala ekhuphisana kwixesha ledijithali.
Umda we-AI kwiNtengiso yeDijithali:
Ukudityaniswa kwe-AI kwintengiso yedijithali kuvumela amashishini ukuba asebenzise inani elikhulu ledatha ukuze afumane AI kwiNtengiso yeDijithali ulwazi olunzulu ngokuziphatha kwabathengi, aqikelele iintsingiselo, kwaye enze izigqibo eziqhutywa yidatha. Ngokuzenzekelayo imisebenzi ephindaphindayo kunye nokubonelela ngohlalutyo oluphambili, i-AI ixhobisa abathengisi ukuba bagxininise kwiinkalo zokuyila kunye nezicwangciso, ekugqibeleni zikhokelela kumaphulo asebenzayo kunye ne-ROI ephuculweyo.
Ngokutsho kophononongo olwenziwa yi-Salesforce, i-67% yeenkokheli zentengiso ngoku zisebenzisa i-AI kwizicwangciso zabo zokuthengisa. Olu luhlu lugxininisa ukuxhomekeka okukhulayo kwi-AI ukuqhuba iinzame zokuthengisa ezisebenzayo nezisebenzayo.
Ngokudibanisa i-AI kwintengiso yedijithali, amashishini anokuthi:
Ukuphucula ubuNtu boMthengi: AI kwiNtengiso yeDijithali Ii-algorithms ze-AI zinokuhlalutya idatha yabathengi ukuhambisa imiyalezo yokuthengisa eyenzelwe umntu kakhulu kunye nezibonelelo, ukwandisa ukubandakanyeka kunye namazinga okuguqula.
Ukuphucula ukusebenza kakuhle kunye neMveliso : Izixhobo ze-AI zinokwenza ngokuzenzekelayo imisebenzi ephindaphindiweyo idatha ye-imeyile njengokungena kwedatha, ukuthengiswa kwe-imeyile, kunye nokuthunyelwa kweendaba zoluntu, ukuvumela abathengisi ukuba bagxininise kwisicwangciso kunye nobuchule.
Ukufumana uHlaziyo lweeNkcukacha eziPhambili :
I-AI inikezela ngengqiqo enzulu malunga nokuziphatha kwabathengi kunye nokusebenza kwephulo, okwenza ukuba kwenziwe izigqibo eziqhutywa yidatha kunye nezicwangciso ezisebenzayo zokuthengisa.
Njengoko i-AI iqhubeka nokuvela, izicelo zayo kwintengiso yedijithali ziya kuba nobuchule ngakumbi, zibonelela ngamathuba amatsha kumashishini okunxibelelana nabaphulaphuli bawo kwaye afezekise iinjongo zabo zokuthengisa. Ukudibanisa i-AI kwisicwangciso sakho sokuthengisa idijithali ayisiyonto nje isiqhelo; yimfuneko yokuhlala uphambili kukhuphiswano lwedijithali.
AI-Eqhutywa Customer Insights
Inceda njani i-AI ekuqondeni ukuziphatha kwabathengi kunye nezinto abazithandayo?
Ukuqonda ukuziphatha kwabathengi kunye nezinto ezikhethwayo kubalulekile ekuqulunqeni amaqhinga i-10 yeengcebiso zentengiso yosuku lomsebenzi ekufuneka ziphunyezwe okuthengisa asebenzayo. I-AI idlala indima ebaluleke kakhulu koku ngokuhlalutya izixa ezikhulu zedatha ukufumanisa iipateni kunye neendlela ezinokuthi akunakwenzeka ukuba abantu bazibhaqe ngesandla.
Izixhobo ze-AI kubathengi:
Ukwahlulahlulwa kwabathengi: I-algorithms ye-AI inokuqhuba iiseti zedatha enkulu ukuya kubathengi ngokwecandelo ngokusekelwe kwiikhrayitheriya ezahlukeneyo ezinje ngokubalwa kwabantu, ukuziphatha kokuthenga, kunye namanqanaba okuzibandakanya. Olu lwahlulo luvumela abathengisi ukuba balungelelanise imiyalezo yabo kumaqela athile, ukuphucula ukufaneleka kunye nokusebenza.
Ukwenza umntu:
Izixhobo ezinikwe amandla nge-AI zinokudala amava omntu ngokuqikelela ukuba abathengi banokufuna ntoni okanye bayifunayo. Umzekelo, iinjini zokucebisa zihlalutya indlela yokuziphatha yangaphambili ukucebisa idatha yase-usa iimveliso okanye umxholo anokuthi umthengi anxibelelane nawo. Ukwenziwa komntu kukhulisa ukwaneliseka kwabathengi kunye nokunyaniseka ngokwenza abathengi bazive beqondwa kwaye bexatyisiwe.
Ukudibanisa i-AI kwisicwangciso sakho sokuthengisa akuphuculi nje ukuqonda kwakho indlela abaziphatha ngayo abathengi kodwa kukwenza ukwazi ukunikezela ngamava omntu kunye namava afanelekileyo. Oku, kukhuthaza ubudlelwane obuluqilima babathengi kwaye kuqhuba ukukhula kweshishini. Njengoko itekhnoloji ye-AI iqhubeka nokuhambela phambili, ukukwazi kwayo ukubonelela ngeembono ezinzulu zabathengi kuya kuba yimfuneko ngakumbi kwizicwangciso zokuthengisa eziyimpumelelo.
Ukuphucula amaPhulo eNtengiso nge-AI
Ngaba ukhe wazibuza ukuba i-AI inokuguqula njani amaphulo akho entengiso? Ngokusebenzisa itekhnoloji ye-AI, amashishini anokuphucula kakhulu ekujoliseni kweentengiso, ukwenza umntu, kunye nokusebenza kakuhle kwephulo, okukhokelela kuphuculo lwe-ROI.
Usetyenziso lwe-AI kuJoliso lwentengiso:
Izixhobo ezinikwe amandla nge-AI zenza ukujoliswa okuchanekileyo kunye nokwenziwa komntu kweentengiso ngokuhlalutya inani elikhulu ledatha ukuchonga iipateni kunye nentsingiselo. Ezi zixhobo zinokwahlula abaphulaphuli ngokusekwe kwindlela yokuziphatha, kwizinto abazikhethayo, kunye namanani abantu, ukuvumela abathengisi ukuba benze amava entengiso alungiselelwe kakhulu. Ngokomzekelo, ii-algorithms ze-AI zinokuqikelela ukuba zeziphi iintlobo zeentengiso eziya kuhambelana kakhulu namacandelo ahlukeneyo abaphulaphuli, ukuqinisekisa ukuba umsebenzisi ngamnye ubona owona mxholo ufanelekileyo.
Ngokutsho kwengxelo ye-Salesforce, i-67% yeenkokheli zentengiso ngoku zisebenzisa i-AI kwizicwangciso zabo zokuthengisa, igxininisa ukwamkelwa okubanzi kunye nokusebenza kwe-AI ekuphuculeni amaphulo entengiso.
Ukusetyenziswa kwexesha lokwenyani le-AI:
I-AI ikwaguqula indlela amashishini alawula ngayo inkcitho yentengiso ngebhidi yexesha lokwenyani (RTB). Ii-algorithms ze-AI zinokubiza ngokuzenzekelayo indawo yentengiso ngexesha lokwenyani, nokwenza ngcono iibhidi ngokusekwe kwizinto ezahlukeneyo ezifana nokuziphatha kwabaphulaphuli, ixesha lemini, kunye nokusebenza kwentengiso. Oku akuqinisekisi kuphela ukuba iintengiso zibekwe phambi kwabaphulaphuli abafanelekileyo ngexesha elifanelekileyo kodwa zikwanceda ekulawuleni uhlahlo lwabiwo-mali lwentengiso ngokufanelekileyo. I-eMarketer ibika ukuba iinkampani ezisebenzisa i-AI yokuthengisa zibika i-15-20% yokwanda kwe-ROI, ebonisa inzuzo ebalulekileyo yemali yokudibanisa i-AI kumaphulo eentengiso.