Today, doing ordinary digital marketing is not enough and that is a painful reality for business owners. Today, your strategies have to outperform your competition and resonate with your customers. Unfortunately, these strategies are quite complex and constantly changing.
Digital Minds Preview
Much of our work at WSI is gear toward helping business owners navigate the digital space. So even though we are a full-service marketing agency, each of our consultants particularly appreciates uae whatsapp number data and values our ucational and training programs . After all, learning from, and sharing knowlge with, other like-mind businesses has been the foundation of our network.
With this in mind, I am delight to announce the publication of the third volume in WSI’s successful Digital Minds book series. The original title of this book in English is “ Digital Minds: A strategic approach to connecting and engaging with your customers online” .
Building on our previous two books (publish in 2013 and 2015) we continue to build knowlge. Our new book has been written by expert leaders from our own team, with whom we take a tour of proven marketing tactics for digital advertising, chatbot technologies, video marketing , SEO, social , lead nurturing and other topics. The reader will explore the 12 key components of a powerful and sensible digital strategy for their business. Below are some links where you can get your copy today.
FriesenPress
Chapter 1: “Analyzing Your Market, Your Products or Services, and Your Competition” by Francois Muscat
The first chapter is a landscape analysis. Business owners and marketing professionals are challeng to assess the competition as well as their own strengths and weaknesses through process audits we are going to implement a new weekly reporting system relat to content, websites, SEO, social and more.
Chapter 2: “Defining Your Ideal Clients” by Cormac Farrelly
Learn how defining a buyer persona improves your prospecting and shopping data ultimately drives revenue. You’ll also discover the key components of “empathy maps” as an essential tool for defining your buyer persona.
Chapter 3: “Planning your digital strategy”, by Carlos Guzmán
Your digital strategy should be about bringing together all the learnings from your business audits and sessions to define your buyer persona. In this chapter. Wwe’ll give you a checklist for your digital strategy that covers everything from your initial sales pitch to your core message, marketing channels, and database management.