If you want to attract the attention of your contacts, you should avoid covering several topics at once. Ideally, you should cover one or two main topics , since users do not spend too much time reading emails, but rather scan them. Therefore, you should be brief in the content you include and include links for further information.
#5 Personalize your Newsletter
As we mentioned before, personalization is key to achieving maximum effectiven email data ess from your Email Marketing Campaigns, as it contributes to humanizing the brand and reaching the person in a more personal way. For Patricia Behisa :
“This makes people feel like the email was specifically made to help them with their concerns. It also brings people much closer together.”
Divide your Newsletter into sections
To make reading easier and to ensure that Subscribers get to the end of your piece, it is ideal to determine a structure and maintain it in all your emails. To do this, you must first define which sections cannot be missing and what content you will include in the header, body and footer of the Email .
Define the Subject
The Subject of your Newsletter will be the first thing your contacts see, therefore, it is a transcendental element since it can make people aware of the content of your Campaign or end up in the trash.
There are some tips that will help you create a Subject that generates opens:
Be original, creative, interesting .
Generates expectations .
Provides a sense of urgency .
Avoid words that could be considered SPAM (free, 100% satisfied, etc.).
Use symbols but don’t overuse them.
Want to learn more tips for creating Subject Lines that generate opens ? Check out our infographic .
Determine what to include in the Email Footer
According to Patricia , something that cannot be missing at the end of your Newsletter is the social media icons that direct to your profiles. This way, users will be able to follow you through all possible channels.
Do n’t forget your contact information ! It is essential that all your Subscrib usa data ers have the necessary information to contact you.
Finally, it’s important to build anticipation so that users stay tuned for your next email. Create intrigue!
Use striking images
The power of visuals is well known. While images are great elements to attra a proforma invoice specifies ct people’s attention, you should not center your piece’s design on them , as they may not display correctly in your email.
Always use high quality images . This is a fantastic way to show your professionalism and prestige as a company. In Patricia ‘s words :
“The more professional we look, the more confidence we will convey.”
Harness the power of storytelling
Who doesn’t love stories? For some time now, they have become an important marketing technique because they are attractive and make people identify with certain situations. This generates engagement as well as inspiring great trust. That’s what you’re looking for, right?
You can include customer testimonials , interviews with your employees, anecdotes about your company, and even success stories.
#11 Ask your Subscribers for feedback
Showing interest in the opinions of your customers and contacts always brings positive results. Not only that, it also allows you to make adjustments and generate new ideas for your company. Show them that you care about their opinions!
You can create a special section in your Newsletter for users to send suggestions and comments. It is also important that you allow them to respond to your Email. To do this, you can ask specific questions or small surveys .
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