Maria Diaz
Maria Diaz
Campaign & Events Lead at fromDoppler. He enjoys reading, writin telegram database users list g, connecting with music and doing outdoor activities.
Wrote 40 posts
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What do you need to build
Newsletter that will capture your Subscribers’ attention and make them read it to the end? Patricia Behisa tells you in this post. Read more!
Your Newsletter is the tool you use to communicate regularly with your current and potential customers. So it is not only your best letter of introduction, it is also what can make the difference between your brand and the competition.
On 08/26, Patricia Behisa participated in a new online training session at Doppler Academy and left us with countless “Email Marketing Strategies to create an effective Newsletter”. Were your obligations not allowing you to attend? Here is the recording so you don’t miss anything. But, before watching it, we invite you to the next Doppler Academy where you will learn how to create your Campaigns in HTML . Sign up for free !
11 Steps to Create a Successful Newsletter
A Newsletter is an email campaign that is sent on a regular basis (biweekly, monthly or quarterly) and that allows you to stay in touch with the members of your Database. Its main objective is to keep your clients and prospects up to date on company and secto usa data r news . That’s not all! One of its most important benefits is that it allows you to stay present in the minds of your target audience .
Are you ready to create a winning Newsletter? These are the steps th cost accountants also need skills at Patricia Behisa recommends you follow!
#1 Have an Email Marketing platform
If you want your strategy to have the expected results, it is essential that you send your emails using a specialized tool that has all the necessary functionalities for your campaigns to achieve maximum effectiveness.
Some of the features that cannot be missing in your Email Marketing tool are: List Segmentation , Custom Fields , A/B Test Campaigns , Form Creation , Real-Time Reports , among many others. We have good news. You can find all that and more in Doppler !
#2 Segment your shipments
Do you want to know one of the secrets of success in Email Marketing? Personalization . Being aware of the characteristics, needs and interests of your contacts, as well as the reasons why they subscribed, will allow you to make your Newsletter more effective since you will be able to send them information that is relevant to them.
#3 Select the most suitable format
HTML or Plain Text? According to Patricia , there is no type of Email Campaign that is more effective than another. Both have their pros and cons . For example, HTML is much more visually appealing but has a higher risk of falling into SPAM if you do not respect certain requirements when coding it.
Plain Text , on the other hand, is lighter in weight and less likely to be spammed, but it can be less eye-catching . Whatever format you choose, there are certain aspects you should take into account when creating your Newsletter . It should be: