With a super-heated market during the COVID-19 pandemic, large companies and agencies saw the high demand for digital transformation as a need to keep up with changes in the scenario and, above all, deliver solutions that add even more value to customers at this stage of the process, making creativity, technology and results go hand in hand, becoming a valuable terrain for Martechs.
A leap in digital time
It is nothing new that Digital Marketing has been middle east mobile number list players from the most varied sectors of the market to adapt to the digital universe, but with the pandemic this pace has become even faster.
According to Twilio’s Covid 19 Engagement Report , the pandemic effect (2020-2021) caused companies’ communication strategies to take a 6-year leap forward when it comes to digital transformation , making it an essential action for them to remain active and competitive in the market.
This process required a high demand for qualified communication professionals and the adaptability of agencies to follow this process, with the need to understand consumer behavior in this new stage and interpret the metrics and data generated in this context. Proposing efficient strategies aligned with technology has become essential.
As we have seen in the last two years
Several platforms and applications have been improved or created, generating a wave of technology that involved the most varied fronts, such as Artificial Intelligence (AI) and Virtual Reality (VR), as well as the concern for the security of user and customer data in these strategies.
But what about Digital Marketing agencies? How have they reacted to this movement?
The Martech Treasure Map
In recent years, modern marketing has been why it’s never too late to start a business increasingly efficient technological solutions from agencies, companies and professionals in the field, forcing their ability to understand the real needs of the market while aligning them with the business strategy. This alert ended up becoming fertile ground for the potential offered by Martechs .
With multidisciplinary professionals who master
Marketing and technology expertise, technology-based companies perform analysis and deep immersion in the customer, allowing a cnb directory flow of learning and the customization of a plan, aiming at deliveries with real benefits for the core business . A perfect opportunity for assertiveness.
As in other areas and sectors, Martechs were initially concerned about the pandemic scenario, but the alert became a great catalyst for consolidation, transforming into an immense digitalizing wave of business and opportunities.