Social mia platforms earn revenue almost exclusively through advertisements. A worrying development, according to Koole, because companies are becoming dependent on external platforms to tell their message. Advertisements have to be purchas to get the attention that is desir. It is a vicious circle, because companies advertise to get more fans to their page, but at the same time their reach decreases, which means that more advertisements have to be purchas for that.
WeChat does it differently. The Chinese chat service, part of Tencent and a major competitor of Facebook, lets brands create senegal phone number library applications for the chat service in order to have a relevant presence.
Start with your own people
Ultimately, Koole’s story also brought up the indispensable power of people for the successful use of social mia. Do not start with the tools or the creation of content, but with the people in the organization. Professionals in the organization have the knowlge, skills and the relevant network. They therefore form the brand. It is therefore a very obvious choice for B2B organizations to use social mia. The relationship between the customer and the employee is the most important point of contact to which social mia can contribute.
A good example, according to Koole, is that Canon won the B2B Marketing Award this year . Although Canon does not specifically which of your own products are possible and useful to earn more money!focus on social mia, the organization has taken a smart step by enabling its own mechanics to generate leads. The marketing list direct customer contact of the mechanics is us directly to generate results that contribute to the company objectives.
Change management
Koole also emphasiz again that management support is an important condition. Time and money are ne to set up a successful experiment. Just like finding the first pioneers in the organization, the ‘early adopters’ who understand how social mia works and want to use it in their work . Work with this group on your first successes on social mia, measure them and share them with the rest of the organization. According to Koole, the successful business use of social mia is therefore mainly a lot of change management.