A sober look at the use of social media as an organization. In the sessions on Wednesday during the Social Media Week Rotterdam, the role of people was clearly highlighted as the main ingredient for the successful use of social media. Buzzwords were avoided and the indispensable value of the network and authenticity of employees were considered to make social media truly valuable.
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From buzzwords to content
Stéphan Lam , social media strategist at Microsoft Netherlands, made a plea to pay less attention to russia phone number library ‘buzzwords’ and more attention to the content on social media. For brands, making joke after joke has become a daily sport. But where is the content for brands?
‘Social’ media?
The first buzzword Lam addressed was social media itself. Because how social is social media really? Isn’t the focus too much on just the media? Brands are all too skilled in creating attractive content, but still struggle to engage in conversation. An example Lam cited is a post by Centraal Beheer marketing list Achmea from April 27 this year. The brand responded 0 times to messages from fans. Compared to the same image in the newspaper, the brand doesn’t seem to get any value from the social when i tested hubspot crm and sales hub possibilities of social media.
Central Beheer Achmea Facebook
Authenticity
The second buzzword that Lam discussed was authenticity. How distinctive and worthy of the brand is the communication of brands on social media? Lam showed that online monitoring for the words ‘Me too annoying’ yields many results. Brands are therefore not distinctive enough in their answers. Just like answering customer questions with abbreviations. According to Lam, service via abbreviations ^AK or ^RS does not really show that there are real people behind the buttons.