When doing anything, especially in business activities, we need to find the core method accurately and quickly, especially when clarifying target audiences or formulating marketing strategies. The “Six Hes Method” (5W1H) is an indispensable tool, whether it is Whether it is marketing planning, product design or project management, this article will share practical examples to lead you to have an in-depth understanding of how to use 5W1H to accurately find the target audience and make complex business problems simpler.
What is 5W1H?
The composition of 5W1H is well known to everyone; What, Why, Who, When, Where, How, and some people will split How into How many (how many, countable nouns, such as books, apples) and How much (how many, uncountable nouns, such as water, money) are used to form 5W2H. It is most widely used to organize information, find audiences, and analyze take email marketing service events, but its most important role, I think, is the ability to see clearly. It can summarize complex plans with six questions and analyze the entire layout from a broader perspective. Use this to find missed errors.
The four most suitable situations for using 5W1H
The following are the four most applicable scenarios for 5W1H after reading some related books, articles, and implementations. These four scenarios may seem simple, but they summarize the execution of the entire enterprise, including problem discovery > product development > marketing >Business development and continuous re-circulation are what an enterprise must do as it continues to grow. Therefore, if the Six-He method is applied well, work will be trouble-free.
- Discover and solve problems: Find a business opportunity, find a topic, lock in the core of the problem, and solve the problem.
- Business development and convincing others: 5W1H analyzes the nature of business, why me? how to persuade others
- Product development and idea generation: Why should we make this product? What needs can be solved? Use this to discover deficiencies in product planning.
- Marketing, finding your audience: Who is your audience? How to reach? What marketing methods are used? 5W1H solves marketing difficulties.
How to do 5W1H?
There are many ways to apply 5W1H. Today I will introduce two methods. The first is the 5W1H pyramid that is most commonly used by everyone. The second is the 5W1H combination method, which can be flexibly applied to various events. First, let’s introduce the 5W1H pyramid.
〈Extended reading: What is SWOT? An article to understand the key points of SWOT analysis!〉
5W1H Pyramid
The six questions of 5W1H can actually be understood as six different axes, but in the end they all point to the core. Therefore, these six questions do not have a certain correct order and can be used more flexibly. But today I have sorted exploring telegram’s core features and capabilities out the more common 5W1H order to make it easier for you to understand. You can also follow this order to try to solve your current problems. problems encountered.
ＷWhat(What)
Find the problem, the event you want to solve, and the facts that have happened. Suppose you encounter a decline in sales performance in your company, then the “what” is the problem of “sales decline.”
Why
Next let’s explore why this problem occurs. Possible reasons are “reduced business performance” or “new products do not meet consumer needs.” This step can help you get to the root of the problem.
Who
Who are the people involved in the problem? It could be the sales team, target customers, or competitors. For example, you may find that the line data salesperson does not fully understand the features of the product, or that the target customer group has chosen another brand.