In August 2022, Google asked digital marketers to focus on creating original content that is useful to people instead of generating content that focuses solely on search engine optimization (SEO) . The Useful Content Update indicated that Google intends to reward content and websites where visitors feel they had a rewarding experience.
How the update works
Have you noticed any changes in search visibility or qatar whatsapp number data traffic in Google Analytics or your Search Console? Officially, the update finished rolling out in early September 2022, and the impact of the update was limited unless your website categories included pages with song lyrics or ringtones. However, Google confirmed: “ Over the coming months. We will continu to fine-tune how. The classifier detects non-useful content and continue to launch efforts to better reward people-first content.”
Despite the seemingly low impact of the first rollout of the useful content update. Digital marketers and content creators need to take the information provided by Google very seriously. What else do we need to know?
Google has many signals to rank web pages and content. The Helpful Content Update is a new site-wide signal where Google’s algorithm automatically identifies low-value or non-useful content. Using a machine learning model . The signal is weighted so some sites may see a greater impact than others. It’s interesting to note that with this update, user-generated content (such as user reviews and comments) will also be evaluated and measured. Right now, the Helpful Content Update only impacts how to be a football coach, prepare for a marathon, and run a business at the same time global English searches, but will eventually include other languages as well.
But what happens if your people-first content is classified as not useful? How does this affect your rankings ? According to Google, you can still rank well if. Yother signals identify your people-first content as relevant to the search query and therefore useful. In this agb directory case, removing the non-useful content as soon as possible will be the best option to give your quality content the best chance to rank.
Is SEO still important?
” Are you typing a specific word count because you’ve heard or read that Google prefers a certain word count? (Well, no, we don’t.) ”