The Future of Marketing: 5 Predictions for the Digital World in 2023

Eight is the lucky number! 2023 is the eighth consecutive year we’ve published a look into the future. We love doing it, and this data suggests our readers love it – and as long as that’s the case, we’ll be back every November!

As we said last year, we hope that everyone reading this blog is doing well. We seem to be emerging from the pandemic, although 2022 brought geopolitical and economic difficulties that have been felt around the world.

Clear As Mud (0) – when we are wrong but not right either.

If this is your first time reading the WSI blog, we typically switzerland whatsapp number data publish five predictions for the coming year each November or December. As mentioned, we have been making these predictions since 2014 (check out our posts from 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , and 2022 ).

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We’ve included a rating legend that we gave in our original 2014 post.

Oracle (+2) – when we’re doing well, and we hit the nail on the head like the adorable oracle from The Matrix .
Oracle In-Training (+1) – when we didn’t have the full picture, but we still hit the nail on the head regarding the future.
Just A Bit Outside (-1) – we tried to cover everything, but we couldn’t quite do it.
Swing And A Miss (-2) – Like a hitter expecting a we are going to implement a new weekly reporting system fastball but getting a curveball, we weren’t even close.
As tradition dictates, we will grade last year’s predictions before making the following predictions. What we predicted for 2022:

Rating: +2
A good number of the stats in this post indicate that agb directory we were right in saying that short video content would continue to grow in 2022, so we deserve 2 points.

#1: The popularity of short video content will grow

However, it is worth looking at the statistic that indicates that interest in TikTok ads (read: short-form video platform ads) has increased by 99x+ over the past five years, and would appear to decline in 2022.

Interest in TikTok ads has increased almost 99x+ over the past 5 years, based on the number of web searches ( source ).

 

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