GA4 Reports: What You Need to Track to Measure ROI

Have you already start setting up your Google Analytics 4 (GA4) reporting after the shock of losing a version of your favorite analytics tool and adopting GA4?

Does your reporting dashboard make you feel like an alien in a world you once knew well?
Don’t worry, you’re not alone – and congratulations on getting ahead of GA4 adoption before July 1, 2023 , when Universal Analytics (UA) will stop processing data.

Check if your Google Ads account was affect

To make the transition from UA to GA4 easier, we’re malaysia whatsapp number data sharing some tips on how to access reporting in GA4 and what you ne to make sure you’re tracking what you ne to measure your return on investment (ROI) and other key metrics in Google Analytics 4.

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While this isn’t a community announcement, it is important: Have you check to see if your Google Ads account(s) have been affect by the transition to GA4? If your we are not here to fail Google Analytics UA and Google Ads accounts were previously link, you’ll ne to migrate your Google Ads account to link it with Google Analytics 4.

Next, you’ll probably want to import your Google Analytics 4 conversions for bidding and/or add Google Analytics audiences to your campaigns or ad groups for agb directory remarketing purposes.

GA4 Reports

The reporting dashboard and reports in Google Analytics 4 have undergone major changes. GA4 offers fewer prefin reports, but gives users more opportunities to create their own reports bas on their individual nes. Gone are the days of trying to fit round data into square reports – now, you can create reports that highlight exactly what you ne.

In GA4, reports are categoriz as Life Cycle and User reports , and can be navigat to by going to the Overview section and then clicking on a specific report’s widget.

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