In the world of sales and marketing, HubSpot is a big name. It is a widely used CRM platform for large and medium-sized businesses, offering robust features to help streamline customer interactions. This can improve conversions.
However, most small businesses are opting for other tools. While HubSpot may be a giant in the industry, it’s not a one-size-fits-all solution. Plus, the premium plan with all the essential features can be expensive ($1,170 per month), making it hard to justify the extra monthly costs.
Luckily, this guide will help you explore the many affordable HubSpot alternatives for small and medium-sized businesses. Keep reading until the end, because we’ve reviewed some great email marketing tools to help you convert your website visitors into loyal customers.
Let’s get started!
Understanding Your Email Marketing Needs
There are a few factors you should consider when choosing between different email marketing tools, including the following:
Your goals
Are you looking for a HubSpot alternative for lead generation? Want an email marketing tool to improve your company’s customer service? Understand what you want to achieve to help you narrow down your options.
Characteristics
Some HubSpot alternatives are great at offering inbound marketing features, while others focus on providing powerful social media integration.
Think about what you want from an email marketing tool and how it can help you improve leads and conversions. This will help you find the right software for your business.
balance sheet
Consider your budget before looking at different HubSpot alternatives. Note the prices of each email marketing tool and compare them to determine which platform meets your requirements.
An important thing to remember is that some companies price their products based on the user, while others may price their products based on features.
Best HubSpot Alternatives for Business in 2024
Here are the best HubSpot alternatives for businesses looking to improve their marketing:
1. MailChimp
MailChimp is an email marketing, automation, and platform that uses real-time behavioral data and artificial intelligence to convert more customers.
Main features
While MailChimp offers a variety of features, some of the most important include audience management, content creation, reporting, and analytics.
Read our blog on MailChimp Alternatives for more options!
Ideal Users: Non-profits, charities, digital marketers, freelancers, and agencies
2. Klaviyo
Considered an intelligent email and SMS marketing platform, Klaviyo enables superior automation, helping your business grow faster and more efficiently.
Main features
With over 150,000 brands using this email marketing tool, Klaviyo is a reliable HubSpot alternative that offers a wide range of features, including:
Ideal Users: E-commerce stores on Spotify, Fourthwall, WooCommerce, BigCommerce, Custom Cart and Magento
3. Constant contact
Constant Contact is a digital and email marketing platform with the tools to generate revenue and drive business growth. It has award-winning customer service that has the potential to increase traffic and capture leads.
Main features
What makes Constant Contact unique is the variety of features it comes with. These include an easy-to-use email editor and pre-built templates, signup forms, polls and voting, social media integration, reporting, and email tracking.
Ideal Users: Any business owner looking for cambodia email list basic email marketing tools
4. GetResponse
GetResponse is a Polish company that provides various email marketing and automation solutions. It is a great alternative to HubSpot with pre-built funnel templates, A/B testing for optimal results, and unlimited landing pages.
Main features
Business owners can turn leads into customers using the following GetResponse features: f
Ideal Users: Great option for e-commerce businesses and those hosting webinars
5. Active campaign
Create meaningful connections with Active Campaign, a sales, marketing and automation platform that suggests, personalizes and validates campaigns. It’s easy to use and allows companies to focus on the work that drives their business.
Prices
Below are the four different plans offered by Active Campaign and their starting monthly price (per 1,000 contacts):
Ideal users: Small and medium-sized businesses, marketers and e-commerce companies
6. PipeDrive
Pipedrive is a multi-dimensional CRM platform and an affordable alternative to HubSpot. This email marketing tool helps provide support to your sales team to help you close more deals.
Main features
Here are some features that can help you increase sales, track performance, and forecast revenue:
Ideal users: Small and medium-sized businesses, marketers and e-commerce companies
7. Zoho Campaigns
Zoho Campaigns is a robust email marketing platform designed to help businesses of all sizes create, send, and track effective cloud office: google vs. microsoft email campaigns. It offers a wide range of features and functionality to streamline your email marketing efforts.
Main features:
- Drag-and-drop email builder: Easily create visually appealing email templates without any coding knowledge.
- Email Automation: Automate email marketing workflows, such as welcome series, abandoned cart reminders, and triggered campaigns.
- A/B Testing: Test different elements of your emails to optimize their performance and get better results.
- Contact Management: Organize and manage your contact lists, including segmentation and personalization options.
- Analytics and reporting: Track key metrics like open rates, click-through rates, and conversions to measure campaign effectiveness.
- Zoho Suite Integration: Seamlessly integrates with other Zoho applications, such as CRM, SalesIQ and Social Media, for a unified marketing solution.
- SMS Marketing: Send SMS campaigns to your contacts to reach targeted goals and get immediate engagement.
Advantages
- Complete Feature Set: It offers a wide range of features, including email automation, A/B testing, and contact management.
- Intuitive Interface: The drag-and-drop email builder and intuitive navigation make it easy to use for users of all skill levels.
- Zoho Suite Integration: Seamlessly integrates with other Zoho applications, providing a unified marketing solution.
- Excellent Customer Support: Provides responsive and helpful customer support to help users meet their needs.
Disadvantages
- Steeper learning curve: While line data the interface is generally intuitive, some advanced features may require a steeper learning curve.
- Limited Customization Options: While the drag-and-drop builder offers flexibility, there may be limitations in terms of advanced customization options for very complex email designs.
Prices
Below are the prices (billed annually) for the different packages offered by Zoho Campaigns based on 500 contacts. Prices change as the number of contacts increases:
Hubspot Alternatives: Comparison Table
Choosing the Right Alternative
While this guide will look at the seven best HubSpot alternatives on the market, each of which offers something unique to the user, it’s critical that business owners, marketers, and agencies think about their email marketing goals, budget, and the tools they need to grow so they can make an informed decision.
Final Thoughts on the Best Email Marketing Tool for Business
While HubSpot offers fantastic email marketing capabilities, its price can be a huge obstacle for most small to medium-sized businesses. Fortunately, there are many alternatives on the market that offer basic and advanced features at a lower price.
One key thing to remember is that email marketing tools are not one-size-fits-all solutions. You should consider experimenting with different platforms to determine which one works best for your business. Also, don’t forget to read our blog on website popup best practices to help increase conversions.