Shrinkflation and its friend downsizing are the products of times of crisis. The first concept is broader and implies not only a decrease in the volume.
of a product while maintaining the price, but also a deterioration in its quality due to the replacement of some ingredients.
The second is a decrease in only the quantity or volume of goods .
In one package or a reduction in services by time and volume. At the same time, the cost remains the same, or decreases slightly, but completely disproportionately to the decrease in weight and volume.
In Russia
this pair was closely examined in 2015 (but it appeared long before that belgium phone number data and not only here). It was then that.
Manufacturers began to move away from “round” measures of volume: 950 grams instead of exactly a kilogram or liter, 180 grams instead of 200, and so on.
Today’s crisis has whetted the appetites of shrinkflation and downsizing, and now one of the names of the pelmeni “Sibirskaya Kollektsiya” is sold in 600 grams per package, chocolate bars weigh 75 grams, as do bags of wet cat food (instead of the already forgotten 100 grams or, okay, 85). And this is really not good when your kitty starts to go hungry.
Even RostAgroKompleks (produces “B.Yu. Aleksandrov” curds) has an anti-crisis line “Pora Est”, curds in which not only weigh only 30 grams (instead of 50 in other lines), but are also made from vegetable fat.
I would not call this some kind of tricks. Rather, it is natural the role of the product owner is to ensure that users receive behavior in a crisis. People’s incomes are decreasing, so they buy less. But, as practice shows, consumers do not switch to cheaper goods.
They buy the usual
but in smaller quantities, – explains psychologist, consumer behavior specialist Alexey Murazanov. – In such conditions, manufacturers adapt to the demands of the buyers themselves. Volumes are constantly deflating. And this applies not only to goods.
Take, for example, bank services. Not long ago, you could transfer as much money as you wanted per month from Sberbank cards to other people within the bank. Then a limit was set on transfers: without commissions – only up to 50 thousand rubles, or buy an unlimited tariff.
I was surprised by how this was done. Shrinkflation was presented as fans data an advantage: now transfers without commissions up to 50 thousand rubles! The bank was clearly happy not for us, but for its ingenuity. And this is far from the only service that was cut. And each of you will remember your own outrageous case. Downsizing even affects medicines. For example,