Has been identified, my recommendation is to take 10%. With an average of 2,500 keywords – or even less – we can define the needs of the segment.
download-semrush-data
Once we have chosen the 10% of keywords, we are going to use Keyword Grouper, a tool that has been very useful in SEO. Although SEMrush also classifies the words by patterns, here I have a more detailed understanding of the questions and groups of user needs.
Once we have downloaded our keywords, we copy and paste them into the platform and where we see that it says “Minimum group length” we add 3. This refers to the minimum number of words that a phrase must have to classify it within a pattern.
content-cluster-grouper-app
Once we process the keywords, we will see the keywords classified according to behavioral patterns:
The exercise returns more than 180 groups of terms. However, with this architect database exercise we can understand the particular questions and needs of this segment:
What purpose does this understanding serve? With it, we can develop or at least identify action paths for many activities:
Start defining the information architecture of a website
Structure the topic clusters of a content calendar.
Define an internal linking strategy
Start defining the type of product or service I am we are going to implement a new weekly reporting system going to sell.
Analyze the status or performance of my competitors
Another important activity that helps us understand the digital market is the comparison of domains or websites that we consider to be competitors. To do this, we must first add the main domain – which is usually our site or that of our client – and then that of the competitors:
seo-domain-comparison
In this option we will be able to add the digital domains fans data of the segment, that is, other competitors that are positioned for terms similar to ours. With this exercise we want to know 5 main metrics:
-> Organic website traffic : although much of the organic traffic can be informative, it is relevant to understand the visibility of the website.