Web & SMS Guide
What is drive to web?
Drive to web is a marketing technique that uses the reach of an acquisition channel to generate traffic to a website . It is a technique very similar to drive to store , with the only difference that in drive to store traffic corresponds to the number of consumers attract to a physical store and not to the number of visits to the website .
SMS SMS Taking the example of drive-to-web, this strategy takes advantage of the ubiquity of mobile phones to offer companies an instant communication channel with consumers the .
SMS High open rates : Often above 95%, a message’s open rate practically guarantees that it will be read, while emails or push notifications are limit to around 30%.
- Instant Delivery : Messages are deliver within seconds, allowing for real-time interaction, ideal for limit-time offers or important announcements.
- SMS Personaliz communication : thanks to its variables, it allows a high degree of personalization, which strengthens customer relationships, commitment and loyalty.
- SMS Highly profitable : the low cost (with flexible formulas ranging from prepaid to subscription, depending on the company nes) combin with a very high conversion rate means a record return on investment.
7 Best Practices for a Successful Drive to Web by SMS
SMS As you can see, it has a lot to sms services offer when it comes to digital acquisition. But how do you ensure that a campaign generates traffic?
We have collect the 7 things to check for the success of your campaign:
Target audiences bas on purpose
This SMS campaign database also applies to drive-to-web campaigns. First of all, you ne how to attract new customers via internet sms to clearly define the target profile. Loyal buyer? Online consumer? Lead you want to follow up on? It’s up to you.
Segment your database bas on these criteria and others, such as geographic location. Therefore, purchasing habits, length of inactivity, loyalty points, etc.
For example, sending specific promotional messages to customers interest in certain categories of products or services, or spoiling the most loyal customers with exclusive offers.
Write high impact messages
SMSEye-catching text is cg leads essential to maximizing the impact of your campaign. It should be short (preferably under 160 characters), engaging, and include a clear call to action.
SMSAdopt a simple structure: company name, customer name, offer or promotion details, conditions, call to action (CTA) and STOP.
Customize the text with variables to include the customer’s name or details about their shopping preferences.
Offer exclusive deals or incentives to create a sense of urgency and exclusivity, motivating customers to visit your website.