Many marketers underestimate them, but there is a huge opportunity hidden in them to increase the performance of your email marketing. Recognize for yourself, how often do you manage to pull email statistics to more than 42% open rate, 18% click rate and conversion rate to a very respectable 10% ( source )? Thank you emails can do this, but only a handful of real email ninjas use their potential to the full . In the following article, we will introduce this type of e-mail in more detail and advise you on how to get the most out of them . Here we go.
How is a thank you email different from regular transactional emails?
It is probably obvious that thank-you emails are those that express the gratitude of the sender to the recipient. But let’s take a look at them from a marketer’s point of view . In the theory of e-mail marketing, thank-you emails belong to the group of transactional e-mails. These are automated messages that the recipient receives in their inbox after some action they have taken . This is vietnam whatsapp number data ost often a conversion , but it can also be a response to a request . In practice, you usually receive a transaction e-mail after you have successfully completed a purchase in the e-shop, ordered a service, downloaded an e-book or requested to change a forgotten password .
Transactional e-mails are specific in that they contain information that is valuable to the recipient and that they expect in their inbox (for example, confirmation of an order in an e-shop). These are the main reasons why their average open rate is above the 50% mark ( source ).
But let’s get back to the thank you emails. These differ from transactional emails in that they contain the magic word “ thank you ”. When is it appropriate to send how to be a football coach, prepare for a marathon, and run a business at the same time hem? In general, it is appropriate to say thank you whenever the recipient converts (fulfills a set goal of the website. But you can also say thank you for a favor just like that. For example, in connection with important holidays (Chri rich data stmas, in the USA Thanksgiving) or in connection with an anniversary – for example, first orders or subscriptions.
7 Reasons to Send Thank You Emails
1) Thanking is polite . Be polite and people will love you. As is known, it is much easier to keep a returning customer than to try to get a new one.
2) The word “thank you” has enormous power . And this applies in all circumstances, including in email marketing.