Running promotions throughout the year is an implicit tactic in many businesses. It sounds simple: discounting a product, offering an incentive for purchasing several units of the same product through savings, creating value baskets or special kits.
However, it is not always “that easy” to create successful promotions. In many cases, the offer does not achieve the desired objective and sales still do not take off even with such promotions, adding to the impact on the business’s profitability and its commercial margins due to such offers. Or worse still, the promotion does not even encourage the customer.
Next, I want to share with you some secrets on how to create successful promotions and what to avoid so they don’t turn into disasters, okay?
Learning to Create Successful Promotions
Most promotions are based on reduced prices or discounts, although it is also common to make offers in which the incentive is a gift, an accessory or a larger quantity of product at the same price.
Be careful! A product with a discount and a previously inflated price is not an offer. Inflating a price to present an artificial discount represents a very high risk of making the customer feel cheated. This situation would increase the risk of losing credibility and, therefore, of losing the customer.
He also believes that presenting all prices as promotions doesn’t work either. When everything is presented as an offer, the feeling of opportunity loses power and credibility. You need to know when to use them and for which products.
Secrets to Creating Successful Promotions
Let’s get to it, I’ll share with you the elements that you should consider now that you have decided on the objective of your promotions according to the life cycle of your products or your business itself.
1. Choose a product that has rotation .
Choosing offers on products with low turnover can be a valid indonesia telegram data strategy if the offers on these products attract visitors who may also buy other items. This strategy, called “hook-price strategy”, is widely used by hypermarkets, which know that, once the customer is attracted, there is a good chance that they will make the rest of the purchase there.
2. Choose a product package
Creating product bundles is very attractive for small we are not here to fail businesses, especially if product turnover is low. Make sure to create bundles that are consistent in use or benefit.It is essential to set limits on your promotions, offers aim to accel cz lists erate sales. Limits can be in terms of date or number of units, creating a sense of urgency.