Statistics show that up to 63% of marketers work with ten or more influencers in a promotional campaign. They then use the outputs from these collaborations not only for social networks, but also for other communication channels. See how cooperation with (micro)influencers can be us in e-mailing.
What is the difference between an influencer and a micro-influencer?
But first, a bit of theory, so you know who will be talk about in the following lines.
An influencer is, as the name itself suggests, a pu uk whatsapp number data blicly known person who has the “power” to influence the opinion or behavior of his audience through his attitudes or activities. That’s a hundr thousand to a million followers .
Of course, a micro-influencer does the same thing, only on a much smaller scale. They “only” have three to one hundr thousand followers .
It is therefore logical that micro-influencers are usually much cheaper and are available even for start-up companies or self-employ people. Moreover, their audience engagement is significantly higher than that of people with ten times the number of followers.
Leoš Mareš, for example, is follow by almost everyone who has Instagram in the Czech Republic, so his imaginary audience includes people of various ages, places of residence, interests, etc. In contrast, specifically target micro-influencers have a significantly smaller aud we are going to implement a new weekly reporting system ience, but a much higher chance of engaging him.
This is also confirm by the research of the marketi resource data g platform Expert Voice for Business, according to which micro-influencers can influence up to 82% of their followers .
How to choose the right (micro)influencer for promotion?
For the above reason, it is clear that following only the number does not make sense. You ne to find someone whose audience has the greatest possible intersection with your target audience .
Therefore, for example, when trying to promote homemade peanut butter, it will be much more cost-effective to work with a fitness micro-influencer or a food blogger than with Leoš. The vast majority of their followers may be interest in your product, while the most popular moderator in the country may only have one in fifty followers.