Consumers in Mexico have long been using social media to shop , so retailers need to have a strategy to engage customers on these channels, provide the best customer service possible, and have their brand or store’s social media profiles and websites optimized for an easy and intuitive shopping experience.
A social media advertising strategy can be effective
Capterra’s Elusive Consumer 2024 study shows that 43% of online consumers surveyed in Mexico have purchased one or more products in response to an ad on social media, but 87% also sa uk whatsapp number data y they see too many ads on these channels, which can be counterproductive. Businesses must find a balance in this regard.
This article presents information on consumer perception, prefere why did we just tell a client that we are not going to continue working with them? nces, and behavior regarding ads and reviews on social media. For this study, Capterra conducted a survey of 470 online consumers in Mexico*.
Main results
Social media ads are effective: 64% of online consumers say. Tthey hav powder data e researched a product because they saw an ad on social media, and 43% say an ad led them to purchase one or more products.
Too many ads can be counterproductive: 87% of respondents perceive. Ssome degree of advertising saturation on these channels.
Influencers have lost influence on social media: online consumers trust reviews made by users who are not influencers more.
In Mexico, Instagram continues to lead social networks for searching for products
Mexico, Instagram was identified as the preferred social network for following brands and finding information about products**. In this report, Instagram continues to lead.